Identify key partnerships and collaborations to accelerate growth and expand your customer base.
Define or refine your unique brand positioning, story, promise, and customer experience.
Dive into customer insights, refine the target audience, and develop a communication plan that is targeted and results-driven.
Plan, scope, manage and execute across all 360 customer touchpoints.
Optimize your customer journey to provide the ultimate experience and drive growth & customer acquisitions with impactful digital media.
Manage, build, scale and execute marketing initiatives.
I am a dynamic, forward-thinking marketing strategist with over 18 years of experience leading big-brand transformations across retail, digital, and omnichannel platforms. My career began working both on the agency and brand side of the CPG industry in Cincinnati, Ohio. I delivered award-winning projects for leading brands, including Chiquita Brands, The Kroger Co., and Proctor & Gamble.
Over the past 10 years, I have evolved into a powerhouse strategist managing the portfolio of luxury, premium, and lifestyle brands at Luxottica, including CHANEL, Tiffany & Co., Versace, Prada Group, Tory Burch, Coach, Ralph Lauren, Ray-Ban and Oakley. Most recently, I led a team through the turnaround of the Brooks Brothers brand, described in press as a bankruptcy-to-billions success story.
With expertise in global brand management, luxury fashion, licensing partnerships, and integrated 360 campaigns, my strengths lie in blending creative storytelling with data-driven strategies, that fuel customer engagement, loyalty, and digital growth. As customer-obsessed innovator and skilled team leader, I bring a passion for culture, philanthropy, and mentorship to every team and initiative.
One Copa is born from the mission to bring in-house, senior-level expertise to brands on the rise and brands in transition. Let's partner together on your brand's next defining project!
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